Hello Students,
Summer registration opens on April 11th, and students can sign up for either/both of the hybrid intro to business courses below:
ESRM 320 (SLN 11465, Summer Quarter Term A), Marketing and Management From a Sustainability Perspective:
This course has NO prerequisites and gives NW and I&S credit (course website is at https://canvas.uw.edu/courses/1556899). It explores two of the four primary business foundations, marketing and management. Learning objectives include:
- Explain marketing, management, corporate social responsibility, and sustainability.
- Describe how markets are segmented, targeted, and products positioned to satisfy consumers’ needs and wants.
- Compare techniques for creating value-added products; valuing environmental and social externalities and managing traditional pricing; developing distribution strategies and “greening” the supply chain; and creating and implementing promotion campaigns.
- Define managerial and leadership styles and theories of motivation.
- Summarize the human resource process of recruiting, interviewing, hiring, training, motivating, and evaluating employees.