Project Name: 
MC2: Motivating Campus Change
Principal Investigator: Mary E. Larimer, PhD
Grant Title: Social Norms and Skills-Training: Motivating Campus Change
Sponsor: National Institute on Alcohol Abuse and Alcoholism
Project Period: 9/27/1999 – 06/30/2023
Grant Number: R01AA012547
Project Coordinator: Theresa Walter

The application was built on our prior intervention trials to further explore conditions under which normative feedback may reduce college drinking. Specifically, we proposed to contrast efficacy of personalized normative feedback (PNF) regarding specific reference groups (i.e., gender-, ethnicity-, and residence-specific feedback) versus a generic (typical college student) reference group, evaluate identification with the normative reference group in moderating efficacy of PNF regarding descriptive drinking norms, and evaluate unique and combined influences of PNF regarding descriptive and injunctive norms on drinking behavior. We further proposed to explore the comparative efficacy of PNF alone to comprehensive web-based motivational feedback (WebBASICS) incorporating PNF as one component, and to control for and test assessment reactivity in the evaluation of PNF effects. This research has both theoretical and practical implications regarding improvement of interventions to combat the serious public health problem posed by college student drinking.

Related Publications

  • Ehret, P. J., Ghaidarov, T. M., LaBrie, J. W. (2013). Can you say no? Examining the relationship between drinking refusal self-efficacy and protective behavioral strategy use on alcohol outcomes. Addictive Behaviors,38, 1898-1904.
  • Hummer, J. F., Napper, L. E., Ehret, P. J., & LaBrie, J. W. (2013). Event-specific risk and ecological factors associated with prepartying among heavier drinking college students. Addictive Behaviors38, 1620-1628.
  • Kenney, S. R., LaBrie, J. W., & Lac, A. (2013). Injunctive normative peer misperceptions and the mediation of self-approval on risk for driving after drinking among college students. Journal of Health Communication, 18, 459-477.
  • LaBrie, J. W., Ehret, P. J., & Hummer, J. F. (2013). Are they all the same? An exploratory, categorical analysis of drinking game types. Addictive Behaviors38, 2133-2139.
  • Pedersen, E. R., Hsu, S. H., Neighbors, C., Lee, C. M., & Larimer, M. E. (2013). The relationship between collective self-esteem, acculturation, and alcohol-related consequences among Asian-American young adults. Journal of Ethnicity in Substance Abuse12, 1-17.
  • Ehret, P.J., LaBrie, J. W., & Hummer, J. F. (2012). I can play all night: Examining the relationship between perceived tolerance and drinking game alcohol consumption. Substance Use and Misuse47, 1318-1327.
  • Hummer, J. F., LaBrie, J. W., Lac, A., Sessoms, A., & Cail, J. (2012). Estimates and influences of reflective opposite-sex norms on alcohol use among a high-risk sample of college students: Exploring Greek-affiliation and gender effects. Addictive Behaviors37, 596-604.
  • LaBrie, J. W., Atkins, D. C., Neighbors, C., Mirza, T., & Larimer, M. E. (2012). Ethnicity specific norms and alcohol consumption among Hispanic/Latino/a and Caucasian students. Additive Behaviors37, 537-576.
  • LaBrie, J. W., Hummer, J. F., Ghaidarov, T. M., Lac, A., Kenney, S. R. (2012). Hooking up in the college context: The event-level effects of alcohol use and partner familiarity on hookup behaviors and contentment. Journal of Sex Research, 51, 62-73.
  • LaBrie, J. W., Hummer, J. F., Pedersen, E. R., & Chithambo, T. (2012). Measuring college students’ motives behind prepartying drinking: Development and validation of the prepartying motivations inventory. Addictive Behaviors37, 962-969.
  • LaBrie, J. W., Napper, L. E., & Ghaidarov, T. M. (2012). Predicting driving after drinking over time among college students: The emerging role of injunctive normative perceptions. Journal of Studies on Alcohol and Drugs73, 726-730.
  • Paves, A., Pedersen, E., Hummer, J., & LaBrie, J. (2012). Prevalence, social contexts, and risks for prepartying among ethnically diverse college students. Addictive Behaviors37, 803-810.
  • LaBrie, J., Hummer, J. F., Kenney, S., Lac, A. & Pederson, E. (2011). Identifying factors that increase the likelihood for alcohol-induced blackouts in the prepartying context. Substance Use and Misuse46, 992-1002.
  • LaBrie, J., S., Kenney, S., Mirza, T., & Lac, A. (2011). Identifying factors that increase the likelihood for driving after drinking among college students. Accident Analysis & Prevention43, 1371-1377.
  • LaBrie, J., & Lac, A., Kenney, S., & Mirza, T. (2011). Protective behavioral strategies mediate the effect of drinking motives on alcohol use among heavy drinking college students: Gender and race differences. Addictive Behaviors36, 354-361.
  • Larimer, M. E., Neighbors, C., LaBrie, J. W., Atkins, D. C., Lewis, M. A., Lee, C. M., Kilmer, J. R., Kaysen, D. L., Pedersen, E. R., Montoya, H., Hodge, K., Desai, S., Hummer, J. F., & Walter, T. (2011) Descriptive drinking norms: For whom does reference group matter? Journal of Studies on Alcohol and Drugs72, 833-843.
  • Cail, J., & LaBrie, J. W. (2010). Disparity between the perceived alcohol-related attitudes of parents and peers increases alcohol risk in college students. Addictive Behaviors35, 135-139.
  • LaBrie, J. W., Hummer, J. F., Lac, A., & Lee, C. M. (2010). Direct and indirect effects of injunctive norms on marijuana use: The role of reference groups. Journal of Studies on Alcohol and Drugs71, 904-908.
  • LaBrie, J. W., Hummer, J. F., Neighbors, C., & Larimer, M. E. (2010). Whose opinion matters? The relationship between injunctive norms and alcohol consequences in college students. Addictive Behaviors35, 343-349.
  • LaBrie, J., Kenney, S., & Lac, A. (2010). The use of protective behavioral strategies is related to reduced risk in heavy drinking college students with poorer mental and physical health. Journal of Drug Education40, 361-378.
  • LaBrie, J., Migliuri, S., Kenney, S., & Lac, A. (2010). Family history of alcohol abuse associated with problematic drinking among college students. Addictive Behaviors35, 721-725.
  • Neighbors, C., LaBrie, J. W., Hummer, J. F., Lewis, M. A., Lee, C. M., Desai, S., Kilmer, J. R., Larimer, M. E. (2010). Group identification as a moderator of the relationship between social norms and alcohol consumption. Psychology of Addictive Behaviors24, 522-528.
  • Dunn, E. C., Neighbors, C., Fossos, N., & Larimer, M. E. (2009). A cross-lagged evaluation of eating disorder symptomatology and substance use problems. Journal of Studies on Alcohol and Drugs, 70, 106-116.
  • LaBrie, J. W., Cail, J., Hummer, J. F., Lac, A., & Neighbors, C. (2009). What men want: The role of reflective opposite-sex normative preferences in alcohol use among college women. Psychology of Addictive Behaviors23, 157-162.
  • Pedersen, E. R., Lee, C. M., Larimer, M. E., & Neighbors, C. (2009). Gender and dating relationship status moderate the association between alcohol use and sex-related alcohol expectancies. Addictive Behaviors34, 786-789.
  • Larimer, M.E., Lee, C.M., Kilmer, J.R., Fabiano, P., Stark, C., Geisner, I.M., Mallett, K.A., Lostutter, T.W., Cronce, J.M., Feeney, M., & Neighbors, C. (2007). Personalized mailed feedback for drinking prevention: One year outcomes from a randomized clinical trial. Journal of Consulting and Clinical Psychology, 75, 285-293.
  • Martens, M. P., Neighbors, C., Dams-O’Connor, K., Lee, C. M., Larimer, M. E. (2007). The factor structure of a dichotomously scored Rutgers Alcohol Problems Index. Journal of Studies on Alcohol and Drugs, 68, 597-606.
  • Kaysen, D., Neighbors, C., Martell, J., Fossos, N., & Larimer, M.E. (2006). Incapacitated rape and alcohol use: A prospective analysis. Addictive Behaviors, 31, 1820-1832.