The Slippery Slope of the Sabra Brand

Posted on by

Zoe’s article, A Culture of Chocolate showcased a thoughtful, personal contemplation of their cultural identity and its relationship to the world food system. Zoe’s expression of guilt from eating a piece of Ghirardelli chocolate resonated with my own culpability in purchasing a highly controversial food product: Sabra hummus. Being Palestinian, I feel a deep responsibility to advocate for Palestinian justice and rights campaigns, yet little did I know that the hummus I ate was financially supporting a Israeli military infantry accountable for the killing of well over 1,000 Palestinians. 

A line of hummus products from the Sabra Brand.         Image belongs to: https://sabra.com/content/new-sabra-logo.html

Not only is the Sabra Hummus company supporting a cruel military brigade, but also half of its company is owned by PepsiCo. Being a global food giant, PepsiCo has garnered plenty of undesired attention for its human rights violations regarding the unemployment of 162 PepsiCo workers in a West Bengal warehouse, attributable to the workers attempting to join a union. With this newfound knowledge relative to the unethical standards the Sabra brand follows, I have become self-critical and a guilty consumer similar to Zoe’s feelings concerning the chocolate she ate. Looking beyond immoral company standards, it’s also crucial to view the already vulnerable position the Middle East finds itself in relation to food production on account of their scarce water supply, limited access to arable land, and fluctuations in international commodity markets as a consequence of their high dependence on imported grains and other food items.

The non-arable farm land covering the majority of the Middle Eastern region.  Image belongs to: https://www.weforum.org/agenda/2019/04/middle-east-front-lines-climate-change-mena/

In 2016 it was reported that the Sabra brand generated an estimate of $800 million and was projected to become a  one billion dollar brand. This US based company producing a Middle Eastern staple condiment is going to reap the extravagant rewards, meanwhile Middle Easterners continue to live in a society plunging within the depths of food insecurity. As an Arab American, I feel alarmed.

507 thoughts on “The Slippery Slope of the Sabra Brand”

  1. Looking to invest wisely and conveniently? With our buy online investment plans, you can explore a range of options from the comfort of your home. Whether you’re planning for retirement, saving for your child’s education, or aiming to grow your wealth, our platform offers intuitive tools and expert guidance to help you make informed decisions. Start investing today with ease and security, ensuring a brighter financial future with just a few clicks.

    Reply ↓

  2. I often come across short articles or reviews that excel at conveying their message effectively. The piece I’m currently reading is no exception. It provides clear and concise information, making it easy to understand and appreciate. – 24kbet livecasino

    Reply ↓

  8. Don’t limit yourself to get maximum profit! Feel the power of your investment and be successful today with Phoenix octaFx trade, Phoenix octaFx trade is a legit and trusted company. I just got credit within 45 min with double of what I invested on…Please here is their website and email check it out yourself…..

    Email:phoenixoctafxtrade@gmail.com
    Web:phoenixoctafxtrade.wixsite.com/mysite-1

    Reply ↓

  10. Your post really resonated with me, and I found myself nodding along as I read through it. I especially appreciated your idea and the way you presented it.
    Thank you for taking the time to create such valuable content.
    Consult Astrologer Sumit Bhriguvanshi, a trusted Black Magic Specialist in Hyderabad with 25+ years of experience. Call or Whatsapp at +91-9780904502.

    Reply ↓

  12. Your post really resonated with me, and I found myself nodding along as I read through it. I especially appreciated your idea and the way you presented it.
    Thank you for taking the time to create such valuable content.
    Reunite Get Your Ex-Girlfriend Back with Astrologer Sumit Bhriguvanshi’s expert guidance. Over 25 years of experience. Call & Whatsapp +91-9780904502.

    Reply ↓

  25. Promoedge Media is a leading media Production House In Delh, renowned for its innovative approach and high-quality production services. Specializing in a wide range of media solutions, including corporate films, commercials, digital content, and event coverage, Promoedge combines cutting-edge technology with creative expertise to deliver compelling visual experiences.

    Reply ↓

  31. One major concern with Assignment help services is the risk of plagiarism. It’s vital to use services that guarantee original content. I always check the work for plagiarism before submission to ensure academic integrity. Trustworthy services provide plagiarism reports for peace of mind.

    Reply ↓

  34. Wedding Venues In GT Karnal Road.Book Farmhouses, Banquet Halls, Hotels for Party places at GT Karnal Road Ever thought of enjoying a multi-theme Wedding Function while being at just one destination? If no then you must not have visited Farmhouses.

    Reply ↓

  36. Jewellery by Mash’s Bridal Sets collection offers an exquisite range of bridal jewellery designed to complement a bride’s attire on her special day. The collection includes intricately designed sets featuring necklaces, earrings, and other accessories that reflect traditional and contemporary styles check this website

    Reply ↓

  39. Situs yang benar-benar memberikan pengalaman premium! Layanan yang istimewa, bonus yang menggiurkan, dan kesempatan menang besar! hanya di WD33

    Reply ↓

  41. Saya sudah mencari situs yang seperti ini! Pengalaman bermainnya menghibur, dan saya senang dengan sistem pembayaran yang lancar. hanya di BJOPLAY

    Reply ↓

  44. Dental Touch’s expertise in root canals is unmatched! I had a severely damaged tooth and was advised to undergo a Root Canal treatment. The dental pulp removal procedure was done efficiently, and I experienced minimal discomfort. This endodontic therapy truly saved my tooth and relieved me of constant pain. Root canal treatments are definitely the best option for tooth nerve issues.

    Reply ↓

  45. Continuously i used to read smaller articles or reviews which as well clear their motive, and that is also happening with this piece of writing which I am reading at this place. – tiranga bet lottery

    Reply ↓

  49. I often read short articles or reviews that effectively convey their purpose. The piece I’m currently reading does the same. It provides clear and concise information, making it easy to understand and appreciate. – india lottery downloads

    Reply ↓

Leave a Reply

Your email address will not be published. Required fields are marked *