The Slippery Slope of the Sabra Brand

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Zoe’s article, A Culture of Chocolate showcased a thoughtful, personal contemplation of their cultural identity and its relationship to the world food system. Zoe’s expression of guilt from eating a piece of Ghirardelli chocolate resonated with my own culpability in purchasing a highly controversial food product: Sabra hummus. Being Palestinian, I feel a deep responsibility to advocate for Palestinian justice and rights campaigns, yet little did I know that the hummus I ate was financially supporting a Israeli military infantry accountable for the killing of well over 1,000 Palestinians. 

A line of hummus products from the Sabra Brand.         Image belongs to: https://sabra.com/content/new-sabra-logo.html

Not only is the Sabra Hummus company supporting a cruel military brigade, but also half of its company is owned by PepsiCo. Being a global food giant, PepsiCo has garnered plenty of undesired attention for its human rights violations regarding the unemployment of 162 PepsiCo workers in a West Bengal warehouse, attributable to the workers attempting to join a union. With this newfound knowledge relative to the unethical standards the Sabra brand follows, I have become self-critical and a guilty consumer similar to Zoe’s feelings concerning the chocolate she ate. Looking beyond immoral company standards, it’s also crucial to view the already vulnerable position the Middle East finds itself in relation to food production on account of their scarce water supply, limited access to arable land, and fluctuations in international commodity markets as a consequence of their high dependence on imported grains and other food items.

The non-arable farm land covering the majority of the Middle Eastern region.  Image belongs to: https://www.weforum.org/agenda/2019/04/middle-east-front-lines-climate-change-mena/

In 2016 it was reported that the Sabra brand generated an estimate of $800 million and was projected to become a  one billion dollar brand. This US based company producing a Middle Eastern staple condiment is going to reap the extravagant rewards, meanwhile Middle Easterners continue to live in a society plunging within the depths of food insecurity. As an Arab American, I feel alarmed.

1,473 thoughts on “The Slippery Slope of the Sabra Brand”

  8. Great post! This really makes you think twice about the hummus you buy. It’s important to be informed about the companies we support.

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  9. Thanks for bringing awareness to this issue. At Recipe Taken, we believe in understanding the full story behind the food we eat. While we may not have recipes from every specific region, we strive to highlight the rich culinary traditions of the Middle East.

    We also appreciate the information about the challenges faced by Middle Eastern food producers. It’s important to consider the impact of our food choices beyond just taste.

    For those interested in exploring other hummus options, Recipe Taken has a great collection of homemade recipes featuring fresh ingredients! Check them out and let us know what you think!

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  10. Great post! Your story about realizing the complexities behind Sabra hummus reminds me of how interconnected the food system is. It’s definitely a wake-up call to be more conscious of where our food comes from.

    Speaking of food origins, have you ever checked out Menu Price King ? It’s a website that tracks menus from all over the world, so you can compare prices and even find recipes for some of these international dishes. It’s a great resource for curious foodies who want to explore new flavors without breaking the bank.

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  45. Zoe’s article on chocolate and cultural identity really struck a chord with me. It mirrors my own feelings about consuming controversial products, like Sabra hummus. As a Palestinian, it’s challenging to reconcile personal choices with broader political impacts, especially when those choices support entities involved in injustices. It’s a powerful reminder of the need to be mindful of where our food comes from and its wider implications.
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