The Slippery Slope of the Sabra Brand

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Zoe’s article, A Culture of Chocolate showcased a thoughtful, personal contemplation of their cultural identity and its relationship to the world food system. Zoe’s expression of guilt from eating a piece of Ghirardelli chocolate resonated with my own culpability in purchasing a highly controversial food product: Sabra hummus. Being Palestinian, I feel a deep responsibility to advocate for Palestinian justice and rights campaigns, yet little did I know that the hummus I ate was financially supporting a Israeli military infantry accountable for the killing of well over 1,000 Palestinians. 

A line of hummus products from the Sabra Brand.         Image belongs to: https://sabra.com/content/new-sabra-logo.html

Not only is the Sabra Hummus company supporting a cruel military brigade, but also half of its company is owned by PepsiCo. Being a global food giant, PepsiCo has garnered plenty of undesired attention for its human rights violations regarding the unemployment of 162 PepsiCo workers in a West Bengal warehouse, attributable to the workers attempting to join a union. With this newfound knowledge relative to the unethical standards the Sabra brand follows, I have become self-critical and a guilty consumer similar to Zoe’s feelings concerning the chocolate she ate. Looking beyond immoral company standards, it’s also crucial to view the already vulnerable position the Middle East finds itself in relation to food production on account of their scarce water supply, limited access to arable land, and fluctuations in international commodity markets as a consequence of their high dependence on imported grains and other food items.

The non-arable farm land covering the majority of the Middle Eastern region.  Image belongs to: https://www.weforum.org/agenda/2019/04/middle-east-front-lines-climate-change-mena/

In 2016 it was reported that the Sabra brand generated an estimate of $800 million and was projected to become a  one billion dollar brand. This US based company producing a Middle Eastern staple condiment is going to reap the extravagant rewards, meanwhile Middle Easterners continue to live in a society plunging within the depths of food insecurity. As an Arab American, I feel alarmed.

1,566 thoughts on “The Slippery Slope of the Sabra Brand”

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  21. The Sabra brand’s decline highlights consumers’ concerns about the ethical issues behind brands. Discussing this situation through Telegram groups allows more people to understand the background and social impact of brands, so that they can make more informed consumption decisions. For consumers who care about corporate social responsibility, Telegram中文版 provides a good platform for sharing information and discussing brands’ ethical issues to promote transparency and more responsible consumption behaviors.

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  29. The Sabra brand controversy has forced people to reflect on the connection between their consumer behavior and global politics. Through Telegram, users can set up groups to discuss their choices in ethical consumption, especially in support of the Palestinian issue. Many people may realize, like the author of the article, that they have inadvertently supported political forces they oppose, and TG中文版 provides a platform for users to share this awakening and organize boycotts or promote more ethically responsible consumption. Through Telegram, users can unite to promote social and political change, prompting brands to make more improvements in supply chain transparency and social responsibility.

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  30. This article about the Sabra brand’s connection to the Israeli military brings awareness to the complex political relationship behind food. In a globalized market, we often overlook the potential impact of consumer behavior, and through Telegram, consumers can better understand the political background and ethical issues behind brands. TG中文语言包 groups provide an open platform where users can discuss controversies about brands such as Sabra and explore alternatives that are more in line with their values. This interaction can not only raise public awareness of consumer ethics, but also encourage more people to join a more socially responsible consumer movement.

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  31. The Sabra brand’s association with the Israeli military reveals a potential link between food consumption and political conflict. Through Telegram, consumers can more easily share information about brands and discuss the ethical dilemmas they face on similar issues. Telegram中文 groups provide an important platform for those who care about the Palestinian issue, where they can organize boycotts of Sabra and other brands, share information about alternative products, and initiate online discussions about supporting Palestinian rights. This collective discussion can help consumers better reflect their political stance and social responsibility in their daily choices.

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