Response to: Boxed in a Paradox

Response to: Boxed in a Paradox by ash_marie

Since the start of the pandemic, I have been scared to go out to get groceries or other essentials for fear of contracting the virus and/or bringing it home to my loved ones. Because of this, I have chosen to seldom go to the store, going only every few weeks to buy in bulk. But on occasion I still need something that I have run out of or forgot to purchase. Rather than risk the trip to the grocery store, I chose to order the product online, often kicking myself as I use amazon. While deliveries are not risk free, they have reduced risk compared to in person sopping. I took my ability to do this for granted until I read ‘Boxed in a Paradox’ by ash_marie.

‘Boxed in a Paradox’ explains the reality of a lack of access to online orders for many Americans as well as the immense amount of wealth that online ordering has been generating for companies like Amazon and Walmart while their workers suffer. In the blog post, ash_marie discusses the need to reform the system to make it more equitable for workers and consumers.

Food System Map. Source: https://kumu.io/monicapc/food-system-vision-2050-oct2019

To make reforms, it is important to fully understand the system to begin with. As we have touched on in class, mapping out a system is an effective way to achieve this. Monica Price Cohen develops system maps, such as the food system map, which allows the viewer to gain an in depth understanding of the system that they are investigating by demonstrating connections that the viewer may never have thought of before. Developing a system map of the online ordering system, which would fit within the larger food system map, is a great place to start to understand the next steps to take to make effective change.

-Nathan Mock

The Slippery Slope of the Sabra Brand

Zoe’s article, A Culture of Chocolate showcased a thoughtful, personal contemplation of their cultural identity and its relationship to the world food system. Zoe’s expression of guilt from eating a piece of Ghirardelli chocolate resonated with my own culpability in purchasing a highly controversial food product: Sabra hummus. Being Palestinian, I feel a deep responsibility to advocate for Palestinian justice and rights campaigns, yet little did I know that the hummus I ate was financially supporting a Israeli military infantry accountable for the killing of well over 1,000 Palestinians. 

A line of hummus products from the Sabra Brand.         Image belongs to: https://sabra.com/content/new-sabra-logo.html

Not only is the Sabra Hummus company supporting a cruel military brigade, but also half of its company is owned by PepsiCo. Being a global food giant, PepsiCo has garnered plenty of undesired attention for its human rights violations regarding the unemployment of 162 PepsiCo workers in a West Bengal warehouse, attributable to the workers attempting to join a union. With this newfound knowledge relative to the unethical standards the Sabra brand follows, I have become self-critical and a guilty consumer similar to Zoe’s feelings concerning the chocolate she ate. Looking beyond immoral company standards, it’s also crucial to view the already vulnerable position the Middle East finds itself in relation to food production on account of their scarce water supply, limited access to arable land, and fluctuations in international commodity markets as a consequence of their high dependence on imported grains and other food items.

The non-arable farm land covering the majority of the Middle Eastern region.  Image belongs to: https://www.weforum.org/agenda/2019/04/middle-east-front-lines-climate-change-mena/

In 2016 it was reported that the Sabra brand generated an estimate of $800 million and was projected to become a  one billion dollar brand. This US based company producing a Middle Eastern staple condiment is going to reap the extravagant rewards, meanwhile Middle Easterners continue to live in a society plunging within the depths of food insecurity. As an Arab American, I feel alarmed.